Product Selection

Choose the right products for your hair type, texture, and goals

Navigate the World of Hair Products

With thousands of products on the market, choosing the right ones can be overwhelming. Our guides help you understand ingredients, product categories, and how to match products to your specific hair needs and goals.

Quick Ingredient Reference

A quick overview of common ingredients and what they mean for your hair

Look For

Natural Oils

Argan, jojoba, and coconut oils provide moisture and shine without weighing hair down.

Look For

Proteins

Keratin and hydrolyzed proteins strengthen hair and repair damage.

Use Carefully

Sulfates

Effective cleansers but can be drying. Fine for occasional use, not daily.

Use Carefully

Silicones

Great for smoothness but can build up. Use water-soluble versions or clarify regularly.

Generally Avoid

Drying Alcohols

Alcohol denat and isopropyl alcohol can dry out hair and cause brittleness.

Generally Avoid

Heavy Waxes

Can cause buildup and make hair look greasy. Hard to wash out completely.